70mm film is one of the last purely analogue film mediums still in use in cinemas, but how do you explain to the average person why it's so popular with the biggest names in Hollywood instead of just going digital? Well, by highlighting the vivid contrasts and classic film textures of course! Taking inspiration in light projection and retro KODAK-colors, we made this short introduction to the 70mm format, focusing on the feel and enjoyment of this beautiful art form.